Step 1: Plan your keyword campaigns around

your business needs.

Before you start building your campaigns, it’s important to develop a plan

for your AdWords and Keyword advertising. Think hard about your business and what

you want to accomplish with your ads.

For every AdWord campaign you create, you get to choose a budget, pick where

your ads appear geographically (within a specific country, city, or within

a custom-created area that you specify), and select where your ads

appear online (on search pages, content pages, or both). When you’re

creating your Adwords campaigns, ask yourself the following questions to get

a better picture of how you should set them up to maximize your

AdWords success:

What does your business offer?
How is your business is different from its competitors?
What do you want to achieve with your advertising?
How much do you want do spend per month?
Who´s your core audience?
Where do you provide services?

Step 2: Stick to one goal per Adword and Keyword campaign.

Quick tip: Concern about costs? Control your Adwords campaign costs with your daily budget and maximum cost-per-click (CPC) bids. Your daily budget is set at the campaign level and is the maximum amount you want to spend each day per campaign. Your maximum CPC bid is set at the ad group or keyword level and determines the price you pay when someone clicks your ad. Remember: Your maximum CPC bid needs to be less than your daily budget in order for your ads to run.

Step 3: Split each Adword campaign into ad groups

Ad groups let you segment your campaigns into multiple parts to achieve even greater focus and simplicity. Just like campaigns, each ad group should have one common theme – for instance, focusing on a single product or service that you offer. This makes it simpler to create focused, effective keywords and ads. You should be able to come up with at least three ad groups per campaign.

You should be able to come up with at least three ad groups per campaign.

Picking the Right Keywords

Keywords are the guts of your ad campaign. They set the entire advertising process in motion. If users are looking for your product or service, they’ll find you more quickly if you’ve chosen the right keywords.

There are three basic steps to building the right keyword list: expand, group, and refine. Start small; you can always add keywords later. Above is an example of brainstorming different keywords that relate to what you offer.

Quick tip: Keep track of how your keywords perform by monitoring their status; you’ll find each keyword’s status right alongside it in your account. Three messages can appear in this status column. ‘Active’ means your keyword is eligible to trigger your ads to appear on search pages.

‘Active – ads show rarely due to Quality Score’ means you should modify your keyword list and ad text to be more relevant and raise your Quality Score. Finally, ‘Active – bid is below 1st page bid estimate’ means you may need to bid more to put your ad on the first page of search results (though raising a bid is never a guarantee of placement).

Click on any of your keywords to get a full analysis of it and to find out what you can do to improve its performance.

Here is the TIP #1

Use a software to help you decide not only about the keywords but also how competitive this keyword can be in terms of competitors, PPC (Pay-per-click), SEO and much more itens. Check it out:

Recently I have tested an amazing tool named Adword Accelerator and what this magic, easy-to-use tool does is such incredible

Provides many keyword ideas for your market, allowing you to expand the scope of your advertising
Quickly extracts keywords from your competitors’ websites, giving you more keyword ideas to target
Allows you to process a batch of keywords and competitor URLs (rather than one at a time, like many other tools) freeing you up to do other important tasks
Digs deep into keywords, providing you with large, vertical lists for any niche

Feature #1: Keyword Basket

Check more videos about this tools >>

Feature #2: Competition Tool

See how AdWordAccelerator can find the most effective AdWords advertisers worth imitating in your market by checking their keyword coverage, depth and strong CTR (click-thru-ratio) metrics.

Check more videos about this tools >>

In terms of payment,for me the best option is monthly fee due to monthly ROI with my adwords and keywords campaigns.

I hope you enjoy it as I do.

Here is the TIP #2

How to reduce your PPC costs:

Once you have choosen your keywords through AdwordAccelerator you may do what I call Google Eclipse, in other words everything must be aligned:

Your page tittle > Html description >Your meta tags> > H1 > Paragraph (word density)

For aligned I mean: must make human sense not only be written and valuable.

IN THIS ARTICLE my main goal was to give you a quick (but direct) overview on how you can reduce your campaign’s PPC value . It is not easy if you do not have a tool which does not mean it is with one. A tool let you much more productive then your competitors, thats the difference but you need to practice in order to achieve your mean goal: reduce costs to get much more leads.

More info >>